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1 Internet Alliance
орг.сокр. IA марк. интернет-альянс (торговая группа, действующая как подразделение Ассоциации прямого маркетинга; создана для содействия развитию электронной торговли)See: -
2 direct-to-home satellite market
Вычислительная техника: рынок услуг прямого доступа частных пользователей к Internet через спутник связиУниверсальный англо-русский словарь > direct-to-home satellite market
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3 direct connection
прямое подсоединение, соединение по выделенной линии1) подключение к Internet или онлайновым службам по выделенной линии связиAnt:2) соединение двух компьютеров напрямую, обычно через кабель нуль-модема (null modem cable)Англо-русский толковый словарь терминов и сокращений по ВТ, Интернету и программированию. > direct connection
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4 direct Internet connection
Телекоммуникации: прямое подключение к сети ИнтернетУниверсальный англо-русский словарь > direct Internet connection
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5 direct Internet connection
English-Russian dictionary of telecommunications and their abbreviations > direct Internet connection
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6 On-Demand\ Direct\ Connection
прямое соединение с Internet по требованию. Для GPRS: временное соединение с Internet (PDP типа PPP).Англо-русский cловарь терминов и сокращений по мобильной радиосвязи стандарта GSM > On-Demand\ Direct\ Connection
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7 Permanent\ Direct\ Connection
постоянное прямое соединение с Internet. Для GPRS: такое соединение, при котором к Internet подсоединяется сетевой узел (PDP типа IP v4).Англо-русский cловарь терминов и сокращений по мобильной радиосвязи стандарта GSM > Permanent\ Direct\ Connection
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8 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
9 DIME
1) Военный термин: Defense Intensity Motivation And Enthusiasm, Division Map Exercise, Dense Inert Metal Explosive2) Сокращение: Dual Independent Map Encoding (census & ZIP+4 directory), плотное инертное металлическое взрывчатое вещество (воен. Dense Inert Metal Explosive, экспериментальный тип взрывчатого вещества)3) Вычислительная техника: Direct Memory Executive, DIrect Memory Execute (AGP), Desktop Integrated Media Environment (COSE), прямое использование оперативной памяти видеоускорителем (в компьютерах с шиной расширения стандарта AGP, сокр. от direct memory execute), метод DIME (сокр. от direct memory execute)4) СМИ: Digital Interactive Music Engine5) Сетевые технологии: Direct Internet Message Encapsulation -
10 dime
1) Военный термин: Defense Intensity Motivation And Enthusiasm, Division Map Exercise, Dense Inert Metal Explosive2) Сокращение: Dual Independent Map Encoding (census & ZIP+4 directory), плотное инертное металлическое взрывчатое вещество (воен. Dense Inert Metal Explosive, экспериментальный тип взрывчатого вещества)3) Вычислительная техника: Direct Memory Executive, DIrect Memory Execute (AGP), Desktop Integrated Media Environment (COSE), прямое использование оперативной памяти видеоускорителем (в компьютерах с шиной расширения стандарта AGP, сокр. от direct memory execute), метод DIME (сокр. от direct memory execute)4) СМИ: Digital Interactive Music Engine5) Сетевые технологии: Direct Internet Message Encapsulation -
11 DRI
1) Общая лексика: default rate interest ( loans)2) Компьютерная техника: Direct Rendering Infrastructure3) Медицина: ингибиторы повторного поглощения допамина (dopamine reuptake inhibitor), dietary reference intake (рекомендуемое потребление с пищей)4) Военный термин: Defense Research Institute, dose rate instrumentation, ОРИ (detection, recognition and identification), обнаружение, распознавание и идентификация6) Железнодорожный термин: Davenport Rock Island and North Western RailRoad Company7) Австралийский сленг: Dairy Research Institute8) Грубое выражение: Dirty Rotten Imbecile9) Металлургия: метод прямого восстановления железа (метод повышения содержания железа в окатышах), Direct Reduced Iron, Железо прямого восстановления, Металлизованные окатыши10) Сокращение: Defense Reform Initiative (US DoD), Delegation aux Relations Internationales (France), Denver Research Institute, Descent Rate Indicator, Digital Research, Incorporated, dead reckoning indicator, DataBase Remote Interconnect, Development of Regional Impact11) Физиология: Dietary Reference Intake12) Электроника: Dynamic Range Increase13) Вычислительная техника: Defense Research Internet, Defense Research Internet (ARPANET, Nachfolger, Netzwerk), Digital Research, Incorporated (Corporate name), Direct Rendering Infrastructure (XFree86), declarative referential integrity14) Пищевая промышленность: Dietary Reference Intakes15) Сетевые технологии: Direct Rendering Interface16) Программирование: Disable Random Interrupt17) Общественная организация: Diabetes Research Institute, Direct Relief International18) NYSE. Darden Restaurants, Inc. -
12 DSI
1) Компьютерная техника: Digital Systems Information, Direct Screen Input, Dual Sensor Interface, объединение источников данных (data source integration)2) Авиация: discrete input3) Медицина: Dyskinesia Severity Index4) Военный термин: data systems inquiry, direct support item, division of scientific intelligence5) Техника: data system inquiry, data systems integration, digital speech interpolator, digital strain indicator6) Сокращение: DSI: Driver Safety Instructor, Defense Simulation Internet (USA), Defense Simulation Internet, Digital Speech Interpolation7) Физиология: Dysfunction in Sensory Integration, Dysfunctional Sensory Integration8) Вычислительная техника: Dial Services Interface (API, API, IBM), Dynamic Skeleton Interface (CORBA, ORB, OA), Defense Simulation Internet (Netzwerk, Mil., USA), Digital Speech Interpolation (VOFR)9) Нефть: digital sonic imager, drilling suspended indefinitely, бурение прекращено на неопределённое время (drilling suspended indefinitely), цифровой преобразователь ультразвукового изображения, Dipole Shear Sonic Imager Tool10) Геофизика: дипольный акустический каротаж, Dipole Shear Imager, Дипольный акустический сканнер (поляризационная акустика)11) Транспорт: Direct Start Ignition12) Фирменный знак: Dave Smith Instruments, Discount Shipping Insurance, Diving Systems International, Dynamic Solutions International13) Экология: Dairy Society International14) Деловая лексика: Dynamic Systems Initiative15) Глоссарий компании Сахалин Энерджи: dipole broadband acoustic log, дипольный акустический фотоприёмник (Dipole Sonic Imager)16) Автоматика: division of science information17) Сахалин Р: Dipole Sonic Imager18) Нефть и газ: Dipole Shear Sonic Imager, дипольный акустический зонд, Dipole Shear Imager19) Аэропорты: Destin, Florida USA20) НАСА: Deep Space Intruder, Dual Sequential Ignition21) Программное обеспечение: Delivered Source Instructions -
13 DIP
1) Общая лексика: hum. сокр. Database Of Interaction Proteins, Decision Implementation Process2) Биология: differentiation-inducing factor3) Медицина: Digital Image Pro, distal interphalangeal (дистальный межфаланговый), дистальный межфаланговый сустав4) Военный термин: Defence Industry Productivity, Defense Imagery Program, Defense Intelligence Plan, Defense investigation program, Die In Place, display information processor, doctrine improvement program, document improvement program5) Техника: data interchange format, defense information procedure, design internal pressure, designated inspection points, digital incremental plotter, direct iron process, dual-in-line pulse, корпус с двухразрядным расположением выводов, корпус типа DIP (штырьковых)6) Химия: Dissolved Inorganic Phosphate7) Религия: Discipleship In Progress8) Юридический термин: Debtor In Possession, Disciplinary Intervention Program9) Металлургия: direct-iron process10) Телекоммуникации: Dialup Internet Protocol, Dual Inline Package11) Сокращение: Design Improvement Process (USA), Digital Image Processing, Dual In-line Package (RAM chip)12) Физиология: Descending Inhibitory Pathway13) Вычислительная техника: Dual In-line Package (IC, DRAM), Dial-up Internet Protocol (Linux)14) Нефть: dipmeter15) Биотехнология: Database of Interacting Proteins16) Транспорт: Driver Improvement Program17) Целлюлозно-бумажная промышленность: deinked pulp, облагороженная макулатурная масса18) Бытовая техника: корпус с двухрядным расположением выводов19) Сетевые технологии: Dynamic Internet Protocol, distributed information processing, document and image processing, document image processing, dual-in-line package, блок двухпозиционных переключателей, двухрядный корпус, обработка документов и изображений, распределённая обработка информации, формат обмена данными, формат цифрового стыка20) Расширение файла: Digital Imaging Processing, Dual In-line Package, Dual In-line Pin, Dialup Internet Protocol (Internet), Debug info processor (Watcom Debugger)21) Нефтеперерабатывающие заводы: Колонна отделения изопентановой фракции (de-isopentanizer (DIP) column)22) Базы данных: Database Initialization Program -
14 Dip
1) Общая лексика: hum. сокр. Database Of Interaction Proteins, Decision Implementation Process2) Биология: differentiation-inducing factor3) Медицина: Digital Image Pro, distal interphalangeal (дистальный межфаланговый), дистальный межфаланговый сустав4) Военный термин: Defence Industry Productivity, Defense Imagery Program, Defense Intelligence Plan, Defense investigation program, Die In Place, display information processor, doctrine improvement program, document improvement program5) Техника: data interchange format, defense information procedure, design internal pressure, designated inspection points, digital incremental plotter, direct iron process, dual-in-line pulse, корпус с двухразрядным расположением выводов, корпус типа DIP (штырьковых)6) Химия: Dissolved Inorganic Phosphate7) Религия: Discipleship In Progress8) Юридический термин: Debtor In Possession, Disciplinary Intervention Program9) Металлургия: direct-iron process10) Телекоммуникации: Dialup Internet Protocol, Dual Inline Package11) Сокращение: Design Improvement Process (USA), Digital Image Processing, Dual In-line Package (RAM chip)12) Физиология: Descending Inhibitory Pathway13) Вычислительная техника: Dual In-line Package (IC, DRAM), Dial-up Internet Protocol (Linux)14) Нефть: dipmeter15) Биотехнология: Database of Interacting Proteins16) Транспорт: Driver Improvement Program17) Целлюлозно-бумажная промышленность: deinked pulp, облагороженная макулатурная масса18) Бытовая техника: корпус с двухрядным расположением выводов19) Сетевые технологии: Dynamic Internet Protocol, distributed information processing, document and image processing, document image processing, dual-in-line package, блок двухпозиционных переключателей, двухрядный корпус, обработка документов и изображений, распределённая обработка информации, формат обмена данными, формат цифрового стыка20) Расширение файла: Digital Imaging Processing, Dual In-line Package, Dual In-line Pin, Dialup Internet Protocol (Internet), Debug info processor (Watcom Debugger)21) Нефтеперерабатывающие заводы: Колонна отделения изопентановой фракции (de-isopentanizer (DIP) column)22) Базы данных: Database Initialization Program -
15 dip
1) Общая лексика: hum. сокр. Database Of Interaction Proteins, Decision Implementation Process2) Биология: differentiation-inducing factor3) Медицина: Digital Image Pro, distal interphalangeal (дистальный межфаланговый), дистальный межфаланговый сустав4) Военный термин: Defence Industry Productivity, Defense Imagery Program, Defense Intelligence Plan, Defense investigation program, Die In Place, display information processor, doctrine improvement program, document improvement program5) Техника: data interchange format, defense information procedure, design internal pressure, designated inspection points, digital incremental plotter, direct iron process, dual-in-line pulse, корпус с двухразрядным расположением выводов, корпус типа DIP (штырьковых)6) Химия: Dissolved Inorganic Phosphate7) Религия: Discipleship In Progress8) Юридический термин: Debtor In Possession, Disciplinary Intervention Program9) Металлургия: direct-iron process10) Телекоммуникации: Dialup Internet Protocol, Dual Inline Package11) Сокращение: Design Improvement Process (USA), Digital Image Processing, Dual In-line Package (RAM chip)12) Физиология: Descending Inhibitory Pathway13) Вычислительная техника: Dual In-line Package (IC, DRAM), Dial-up Internet Protocol (Linux)14) Нефть: dipmeter15) Биотехнология: Database of Interacting Proteins16) Транспорт: Driver Improvement Program17) Целлюлозно-бумажная промышленность: deinked pulp, облагороженная макулатурная масса18) Бытовая техника: корпус с двухрядным расположением выводов19) Сетевые технологии: Dynamic Internet Protocol, distributed information processing, document and image processing, document image processing, dual-in-line package, блок двухпозиционных переключателей, двухрядный корпус, обработка документов и изображений, распределённая обработка информации, формат обмена данными, формат цифрового стыка20) Расширение файла: Digital Imaging Processing, Dual In-line Package, Dual In-line Pin, Dialup Internet Protocol (Internet), Debug info processor (Watcom Debugger)21) Нефтеперерабатывающие заводы: Колонна отделения изопентановой фракции (de-isopentanizer (DIP) column)22) Базы данных: Database Initialization Program -
16 system
1) система || системный3) вчт операционная система; программа-супервизор5) вчт большая программа6) метод; способ; алгоритм•system halted — "система остановлена" ( экранное сообщение об остановке компьютера при наличии серьёзной ошибки)
- CPsystem- H-system- h-system- hydrogen-air/lead battery hybrid system- Ksystem- Lsystem- L*a*b* system- master/slave computer system- p-system- y-system- Δ-system -
17 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
18 ICC International Codes of Marketing and Advertising Practices
док.марк. Международные кодексы по маркетингу и рекламной практике* (своды правил осуществления рекламной и маркетинговой деятельности, принимаемые Международной торговой палатой)See:ICC International Code of Advertising Practice, ICC International Code of Direct Marketing, ICC International Code of Environmental Advertising, ICC International Code of Sales Promotion, ICC International Code of Sponsorship, International Chamber of Commerce, ICC International Code of Advertising Practice, ICC International Code of Direct Marketing, ICC International Code of Environmental Advertising, ICC International Code of Sales Promotion, ICC International Code of Sponsorship, ICC International Code of Advertising Practice, ICC International Code of Direct Marketing, ICC International Code of Environmental Advertising, ICC International Code of Sales Promotion, ICC International Code of Sponsorship, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, International Chamber of CommerceАнгло-русский экономический словарь > ICC International Codes of Marketing and Advertising Practices
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19 IDD
1) Медицина: (iodine deficiency disorder) ЙДЗ (йододефицитное заболевание)2) Американизм: Integrity Deficit Disorder3) Военный термин: Interface Design( or Definition) Document, Interim Digital Division, image definition device, information display device, interface definition document4) Грубое выражение: Idiots Delight Digest5) Телекоммуникации: International Direct Dialing6) Сокращение: Imaging and Display Device, International Direct Dialling7) Физиология: Insulin dependent diabetes, Iodine Deficiency Disorder8) Экология: iodine deficiency disorders9) Деловая лексика: Invoice Due Date10) Сетевые технологии: Internet Data Distribution, international direct dial, прямой набор международного телефонного номера11) Автоматика: industrial development division12) Расширение файла: MIDI Instrument Definition13) Фармация: определение примесей и продуктов разложения (Impurities and Degradation Determination)14) НАСА: Interface Design Description, Interface Design Document -
20 computer
1) компьютер; вычислительная машина; ЭВМ; вычислительное устройство; вычислитель; редк. процессор2) редк. счётная машина (см. тж calculator, machine)•- adaptive computer
- airborne computer
- all-applications computer
- all-purpose computer
- alternating-current analog computer
- analog computer
- analog-digital computer
- arbitrary sequence computer
- associative computer
- asynchronous computer
- automotive computer
- baby-sized computer
- back-end computer
- batch-oriented computer
- battery-operated computer
- binary computer
- binary-transfer computer
- board computer
- boutique computer
- brand-name computer
- breadboard computer
- buffered computer
- business computer
- business-oriented computer
- byte computer
- byte-organized computer
- byte-oriented computer
- cassette-based computer
- census computer
- central computer
- character-oriented computer
- chemical-based computer
- chess computer
- CISC computer
- commercial computer
- commodity computer
- communication computer
- communications oriented computer
- compatible computer
- complete-instruction-set computer
- concurrent computer
- consecutive computer
- consecutive sequence computer
- continuously acting computer
- control computer
- control flow computer
- correlation computer
- coupled computers
- cryogenic computer
- cryotron computer
- custom computer
- database computer
- data-flow computer
- decimal computer
- dedicated computer
- desk computer
- desk-size computer
- desk-top computer
- dialing set computer
- dial set computer
- digital computer
- direct execution computer
- direct-analogy computer
- direct-current computer
- diskless computer
- distributed logic computer
- drum computer
- dual-processor computer
- education computer
- electromechanical analog computer
- electronic tube computer
- electron tube computer
- electronic computer
- end-user computer
- ever-faster computer
- externally programmed computer
- fault-tolerant computer
- fifth-generation computer
- file computer
- first-generation computer
- fixed word-length computer
- fixed-point computer
- fixed-program computer
- flat screen computer
- floating-point computer
- fluid computer
- four-address computer
- fourth-generation computer
- fractional computer
- front-end computer
- gateway computer
- general-purpose computer
- giant computer
- giant-powered computer
- giant-scale computer
- giant-size computer
- gigacycle computer
- gigahertz computer
- guidance computer
- handheld computer
- high-end computer
- high-function computer
- high-level language computer
- high-level computer
- highly parallel computer
- high-performance computer
- high-speed computer
- hobby computer
- home banking computer
- home computer
- host computer
- hybrid computer
- IBM-compatible computer
- IC computer
- incompatible computer
- incremental computer
- industrial computer
- integrated circuit computer
- interface computer
- interim computer
- intermediate computer
- internally programmed computer
- Internet computer
- keyboard computer
- kid computer
- laptop computer
- large computer
- large-powered computer
- large-scale computer
- large-scale integration circuit computer
- large-size computer
- laser computer
- linkage computer
- local computer
- logical computer
- logic computer
- logic-controlled sequential computer
- logic-in-memory computer
- low-end computer
- low-profile computer
- low-speed computer
- LSI computer
- mainframe computer
- massively parallel computer
- master computer
- mechanical computer
- medium computer
- medium-powered computer
- medium-size computer
- medium-speed computer
- medium-to-large scale computer
- mediun-scale computer
- megacycle computer
- megahertz computer
- microprogrammable computer
- microwave computer
- mid-range computer
- molecular computer
- monoprocessor computer
- multiaddress computer
- multi-MIPS computer
- multiple-access computer
- multiple-user computer
- multiprocessor computer
- multiprogrammed computer
- multipurpose computer
- multiradix computer
- navigation computer
- net node computer
- networked computer
- N-node computer
- no-address computer
- node computer
- nonsequential computer
- nonstop computer
- non-von Neumann computer
- notebook computer
- object computer
- office computer
- off-the-shelf computer
- one-address computer
- one-and-half-address computer
- one-on-one computer
- one-purpose computer
- optical computer
- optical path computer
- original computer
- palm-size computer - parallel-processing computer
- parallel-serial computer
- parametric-electronic computer
- parametron computer
- pen-based computer
- pentop computer
- perihperal support computer
- peripheral computer
- personal computer
- pictorial computer
- pipeline computer
- plugboard computer
- plug-compatible computer
- plugged program computer
- pneumatic computer
- pocket computer
- Polish-string computer
- polynomial computer
- portable computer
- process control computer
- production control computer
- professional computer
- professional personal computer
- program-compatible computer
- program-controlled computer
- programmed computer
- punch-card computer
- rack-size computer
- radix two computer
- real-time computer
- recovering computer
- reduced instruction set computer
- reduction computer
- remote computer
- repetitive computer
- RISC computer
- satellite computer
- scientific computer
- second-generation computer
- secondhand computer
- self-adapting computer
- self-organizing computer
- self-programming computer
- self-repairing computer
- self-repair computer
- sensor-based computer
- sequence-controlled computer
- sequenced computer
- sequential computer
- serial computer
- service computer
- service-oriented computer
- SIMD computer
- simultaneous-operation computer
- simultaneous computer
- single-address computer
- single-board computer
- single-purpose computer
- single-user computer
- slave computer
- small computer
- small-powered computer
- small-scale computer
- small-size computer
- soft-compatible computer
- solid-state computer
- SOS computer
- source computer
- space computer
- spaceborne computer
- special-purpose computer
- special computer
- square-root computer
- stack-oriented computer
- standby computer
- statistical computer
- steering computer
- stored-program computer
- subscriber computer
- super computer
- superconductive computer
- superhigh-speed computer
- superpersonal computer
- superspeed computer
- supervisory computer
- switch-control computer
- switching computer
- symbolic computer
- synchronous computer
- synchronous tracking computer
- tagged computer
- talking computer
- target computer
- technical computer
- technical personal computer
- terminal computer
- terminal control computer
- ternary-transfer computer
- tessellated computer
- thermal computer
- thin-film memory computer
- third-generation computer
- three-address computer
- three-dimensional analog computer
- timeshared computer
- top level computer
- top-of-the-line computer
- toy computer
- training computer
- transformation computer
- transistorized computer
- transistor computer
- translating computer
- tridimensional analog computer
- trip computer
- truth-table computer
- Turing-type computer
- two-address computer
- ultrafast computer
- underlying computer
- user computer
- vacuum tube computer
- variable word-length computer
- very-high-speed computer
- video-and-cassette-based computer
- virtual computer
- von Neumann computer
- wearable computer
- weather computer
- wired-program computer
- word-oriented computer
- workgroup computer
- X-computer
- zero-address computerEnglish-Russian dictionary of computer science and programming > computer
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